SMS Prospecting: Find customer prospecting by SMS
You are a professional and you want to make prospecting by SMS to win new customers through an innovative communication channel. The CLEVER Technologies software publisher solutions designed to make campaign mailing by SMS to promote by SMS or notify your prospects or customers.
You will be able to collect data via a registration form or at any time the customer can unsubscribe to respect the rules imposed by the CNIL. Answers management is a legal requirement.
SMS prospect brings advantages, the first is to be able to communicate easily and at low cost. SMS is recognized as one of the best means of communication for marketing, it is also used by people without moderation say youth. A personalized SMS is 95% efficient at a SMS marketing campaign, the reading rate is considerable.
The rules for prospecting SMS’s simple, no commercial message without the recipient’s prior consent
- All of sending SMS advertising are permitted provided that people have explicitly given permission to be canvassed and or receive the information by SMS.
When collecting their mobile number people must agree to receive your messages.
The person you are prospecting is a client of the firm, prospecting about products or services similar to those already provided by the company. specify the identity of the advertiser , provide a simple way to oppose to the reception of new requests (for example, no non-surcharged phone where it is possible to unsubscribe at the end of the message). The CNIL recommends that prior consent or the right of opposition is collected through a check box by the end user. Being pre-check the default box is against the law.
(Some online Prohibition: It is prohibited to direct marketing by means of an automated call, fax or email using any form whatsoever, the coordinates of an individual who has not expressed its consent to receive direct marketing material by this means of communication. Article L34-5. Amended by Act No. 2004-669 of 9 July 2004 -. Article 10 JORF July 10, 2004 )